Genre Characteristics and Expectations of Personal Professional Web Presence Sites

Feb 2010
A developing list of formal features defining the genre

In general, personal pro sites tend to borrow from and re-mediate (Bolter) rhetorical forms and tropes that identify the genre off-line. Expectations would point to a continuation from off-line to online.

In sum: the page will enact the features of the particular ethos of the professional: be designed, display, and act according to the profession and position of the rhetor.

That is, delivery is active in ethos in these web pages.

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