First Pass at Critical Method Debriefing

Groups or the whole group will build the catalogue by interrogating chap 9 for what it can tell us about web pages.

Get a description of the page and its context in order: get a sense of what you're looking at

Description of page

Description of context

Chap 4 will go into context more deeply.

Part 2: Cataloguing

Start cataloguing the rhetorical elements you see operating under the appropriate headings.

Systematically, study and review and look at the page. List the rhetorical elements you see operating and provide evidence. Organize the catalogue under the appropriate headings that make use of rhetorical concepts. These rhetorical concepts, along with the commentary by S&P in chap 9, make up a search pattern: a theory that we'll use to begin to see and organize the rhetorical parts of the page.

You're seeking, at this point, to bring forward the possible patterns of the page, which in turn brings forward the likely patterns of design and rhetorical choices made by the rhetors. The rhetors may not themselves be aware that they are making rhetorical choices.

To do so, keep going back to S&P chap 9 as a guide to viewing the page. A good theory - a search pattern well-used - is generative: it helps you see things. Use it that way.


Watch for patterns in use of epideictic, deliberative, and forensic prose across the page, and characterize the prose by quoting.


Watch for patterns in the use of tropes: recurrences and variations


Arrangement / organization of the text is traditional, but we can look at spacial arrangement of elements on the page.


Here's where to consider design colors: what they are, where they are placed, how typical or atypical they are ...


Memory addresses how the page/artifact maintains or engages memory of the artifact. It's not an appeal to the audience's memory of things past. That will find a home in Invention, probably ethos and pathos. Example: a narrative relies on a reader's memory of earlier related events to develop a plot. So, the novelist makes rhetorical choices to emphasize or de-emphasize events in the telling.


Appeals to emotion do not persuade by themselves. They can establish am emotional context for persuasion that comes by appeals to reason / ethics. Again, watch for patterns.

The text

Prospective Students < heading
Technical communication classes will teach you to communicate ideas and information effectively.
We typically study how people communicate at work and
we focus upon making documents that are
clear, concise, accurate, thorough, and easy for the audience to use.
[list of links to these, re: for prospective students
Bachelor's Degree
Undergraduate Minor
Undergraduate Certificate
Master's Degree
Graduate Certificate

Current Students
All degrees and certificates in technical communication may be completed entirely online,
although general education courses necessary for the undergraduate degree are typically not available online.

Students who are 100% online learners pay Minnesota resident tuition rather than the higher non-resident rate.

Courses & Current Schedule
This is a link set as heading, unusual for the context as it violates web design conventions

View course descriptions and find out when courses are being offered.
This page will help you create a plan of study and decide which courses to register for in upcoming semesters.

notable in text

loose sentence structures
register is shaped according to section

Why is this important to see?

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