AutumnWille | ZacharyBurke | JordanChartrand

The technology we will be discussing is an interactive product that falls under the functional triad as a persuasive tool. We call it G-view and the software for this device is free.

G-view is based on a small camera that is fitted into a user's glasses, necklace or other subtle location and is not easily noticeable. Though this device can be turned off, it is assumed to be on the majority of the time. While the device is on, it is constantly streaming high quality video images from the product itself to an internet storage location. With a tap of the camera specific frame sets can be bookmarked on the site which is accessible by username. The interface for this site allows the user to access these frames and also allows download for a small fee or subscription. Only the bookmarked frames are emphasized on the site. This bookmarking allows the user to capture any moment and never need another camera or recording device.

The images collected are also streaming through a large database and photo recognition software matches the images to known images within the internet and from other users. From this, information can be accessed via any web connected device, such as an iphone. This is an effective reduction of the information gathering process as data for the currently viewed images are available constantly and are entirely customized. The type of information accessible by the surrounding images is extensive as the location, nearby locations and other information such as relevant histories associated with the location are available. As an example, one could be traveling and request information on the location of the next gas station or about information on the road side land mark.

The corporation that sells the device has full access to all images streamed from it and has the right to record, store and sell nameless statistics gathered from it's use. The way statistics are gathered and used bears similarity to the information recorded by Google. The use of this gathered data from users is vast. The corporation can examine product and advertising cause and effect as well as how often people are exposed to a spacific advertising tactic. Also locational images could be used for organizations such as travel surfaces and agencies. Information could also be gathered much in a manner of Google trends.

Though information about the users that is sold must, by contract, be nameless, there are no such requirements on the information kept solely by the company. This allows for opportunities in advertising to use suggestion based on both customization to the user and appropriate timing. By using the product the user may be tunneled into these moments of advertising while seeking data based on the images available.

A final feature of this technology is in a personal protection aspect. If, for instance, a crime is committed toward or near the wearer, a full video would be available for identification and record of the incident.

This product also has the optional add-ons of audio or health monitors and notification surfaces.

Ethics Analysis

The company

: Gains: Access to unlimited imagery which can be used to compile huge amounts of statistics for profit. Also money from users that want to purchase their own images and an edge in the advertising market. A great way for PR reps to figure out new and more effective marketing strategies.
Losses: A de-sensitization of not actually viewing the image which causes less emotion, and therefore, inaccurate feedback.


: Gains: Access to an image of any event without consciously needing a traditional camera or other active recorder. Also gains access to a plethora of information based on any location at any time.
Losses: Privacy when the camera is on. Possibly dignity as a result of loss of privacy.

People around the user

: Gains: Having the ability to view the user's travels or destinations in which they may never be able to.
Losses: Privacy, possibly dignity as a result of this, possibly also without notice.

Who loses?

The greatest loss is suffered by those around the user of this technology because they have no direct gain from the product and may not be aware of it's use around them. They may also feel a sense of envy toward the user.


The user and those around the user stand to lose mostly privacy where as the company has very little to lose. This raises ethical questions toward the company because there is an imbalance of gains and loses.


For this evaluation we assume that privacy is a very highly valued thing and there for stands a significant loss, especially when those losing it are unaware. Some of this loss of privacy may also be mitigated by recognizing that only the company has access to the entire selection of images and only can sell data resulting from them (that isn't directly tied to individuals).

Hypothetical Situations


Janice is a forty-two year old stay-at-home mother with an eye for beautiful things. While her husband and children are away, she gardens, trades on eBay, and repairs and furnishes her home. When she first found out that she was pregnant, Janice purchased an early model gView attachment for her glasses. She has a firsthand recording of both pregnancies, births, first words, first steps, and every single birthday of her two daughters, and has ordered hard-copies of the entire archive delivered to her house for local storage. The picture frames of her home are decorated with select images from her archives as well as conventional family photos. She also frequently takes walks through the city park and her garden, paying close attention to detail, setting bookmarks whenever she sees something which interests her. Later, she’ll review the archives and use gView’s photography emulation tools, such as a depth-of-field simulator, to make both intimate and professional-looking prints for her walls.


Charles is a socially challenged individual with a very strong voyeuristic streak. Though quite harmless, he spent his childhood stealing glances as his neighbors through their bedroom windows. When the gView was released, he considered it heaven-sent. He could get a discreet gView implanted into his glasses or, better yet, use a birdwatcher special edition gView with a telephoto lens, to make peeping infinitely more efficient. He could re-watch his favorite clips as often as he wanted, he could review his approaches and routes, and he never had to worry about being too clumsy with a video camera and missing something. Charles’ life began to revolve around getting that camera into places where it didn’t belong. Fortunately for him, he was careful enough not to draw attention to himself. Before long, Charles discovered an underground community of gView voyeurs who trade video clips, hold discussions, and even throw events such as simultaneous viewings. Lately, Charles’ voyeur community has made mainstream news and is in the process of being shut down, while Charles faces a long legal battle perhaps ending in criminal charges. As per the terms of use, everything Charles recorded on gView has been turned over to the authorities and will be used to try him in court.


Lola is a police officer in the San Fernando narcotics squad. She is an expertly-trained individual who risks her life every day. Unfortunately, there have been signs of a mole within the department whose actions have led to several of Lola’s peers being killed or exposed. To combat this breach of security, authorities have demanded that every officer within the department wear a gView at all times, remaining on-camera when the device is taken off (e.g. while showering). The activities of every member of the department are being monitored by internal affairs staff—they have literally no privacy. Lola and several of her squadmates are outraged, but have no choice in the matter. Either they subject themselves to relentless scrutiny, opening their personal lives entirely, or they will be suspended until the mole hunt yields results. In other applications of gView in police units around the country, the recorders have been able to identify fleeing suspects, expose police brutality and provide evidence to forensic scientists, but its application in Sen Fernando is borderline-draconian, and the nation is taking interest.

Kevin & Mac

Kevin and Mac got each other gViews for their birthdays, which are only a week apart. These two fraternity brothers are very close friends, and have been practically glued together since elementary school. They are also notoriously rowdy. They keep the cameras clipped above their ears, hidden almost completely. A favorite pastime of Mac and Kevin’s is to go to wild parties and get completely drunk, to the point where they had no recollection of the previous night, then to watch the footage the next day (after their hangovers clear) and make bets on what they’ll have done. It wasn’t long before one of the friends ended up having drunken sex and forgetting about it, which interested them both in review. Before long, Kevin and Mac were sharing sex clips and drunk clips constantly, with the women not knowing they were being recorded. One night, however, Mac ended up unquestionably raping a girl at a party, though he was quite proud of himself and didn’t consider his actions wrongful in any way. Now, Kevin is deeply unsettled. He has an urge to tell the authorities, but realizes that both he and Mac have driven drunk on gView and have made many, many sexual mistakes in addition to simply making asses of themselves. If he turns Mac in, all of this may come to light, and he will also face prosecution.


Candice is a bit of a technophile. She’s been wired from head to toe with gadgets since she got her first cel phone at age twelve. Now she’s 22, and has mastered the art of being plugged-in. Her social networking sites are all tied together with her instant messengers, which are tied into her expensive (but, she insists, worth-every-penny) phone service. She’s got no less than four gadgets jabbering to each other via Bluetooth at any given time. Her most recent acquisition, and one she is quite proud of, is a stylish gView which doubles as a phone headset. Using voice commands, she’s able to set gView bookmarks while juggling, take a picture of a friend’s face in conversation and save it as their contact photo without looking away, and make the most of many other Internet/wireless/cel network features using gView. For example, Candice can glance at a street sign and ask her headset how to get to the nearest ice cream shop. A smartphone application with access to gView (or, perhaps, a gView-integrated service) would read the street sign Candice is looking at, consult an Internet map service such as Google Maps, determine her location with help from wireless triangulation, search a directory for the nearest ice cream shop, lay a route, and begin giving her audio directions as she walks. Not only does Candice find being so connected a real convenience, but she feels that it keeps her safe. She can walk through the most dangerous parts of town knowing that, should a stranger roughly grab her arm, all she has to say is “Help, police!” and her headset will have police on their way to her exact location instantly. In the worst-case scenario of a professional abduction, her live web presence is so strong that many friends would notice her missing after only a few hours, during which her gView archive could be turned over to the authorities for review.

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