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=====Course Syllabus=====

=== Texts for Fall, 2012 ===
The texts are available online more cheaply than the price at the BSU Bookstore. You'll need Longaker and Walker right away.

== Required==
Longaker, M and J Walker. //Rhetorical Analysis//. Longman Pearson, 2011.
Myers, Greg. //The Discourse of Blogs and Wikis//. Continuum, 2010.

=== Tues 28 Aug ===
- The bookstore is having difficulty finding copies of //The Discourse of Blogs and Wikis//, Myers. Try there first, but it is available new, used, and for Kindle [[http://www.amazon.com/The-Discourse-Blogs-Wikis-Continuum/dp/1847064140/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1345673240&sr=1-1-catcorr&keywords=the+discourse+of+blogs+and+wikis on Amazon]].
- CourseStatement
- intros
- OverviewOfRhetoricalMessages

== for Thurs: Start Seeing Rhetoric==
For Thursday, I'd like you to read the statement I handed out in class. You'll likely read it in multiple ways. For instance, you'll probably read the text to get the information of what the course entails. And you'll probably read it to get a sense of the course itself - that is, to characterize the course as it is represented in the statement in various ways, by various means. It's those "various means" we're interested in for Thursday.

I'd like you compile a list of affordances - elements, features, moves, things - that you see operating in this statement that make it a rhetorical message - elements that operate rhetorically. Make your list on a piece of paper, a card, the print out of a digital file, whatever - but something you can hand to me on Thursday at the beginning of class. There are at least a dozen kinds of affordances, probably dozens - depending on how fine grained your observation.

=== Thurs 30 Aug ===
- Questions about the statement
-Noticing rhetorical elements, aka affordances: Observing

==== for Tues 4 Sept ====
- Read Longaker chap 1, and chap 2 to p 21. This chapter introduces some general terminology that you can use to observe rhetorical messages.
- Take notes to prepare for Tuesday. Compile some notes on the elements of the rhetorical situation, involving technical terms of //occasion//, //exigence//, //issue//, the //types// of discourse, //forum// and //genre//, the cultural and historical //context//, and the //presuppositions// that are part of that context.
- Come prepared to work with an in-class task using these technical terms.

=== Tues 4 Sept ===
- Questions on chap 1 - 2?
- OverviewOfMethod - describing
- Activity: Seeing Twitter through rhetorical terms.
- Use terms of pp 12 - 14 (and elsewhere in the text) to describe the tweets.
- //occasion//,
- //exigence//,
- //issue//,
- the //type// of discourse,
- //forum// and //genre//,
- the cultural and historical //context//,
- the //presuppositions//
- Describing the the elements of the rhetorical situation as they are evident in 10 latest tweets in [[http://twitter.com/McDonalds McDonalds profile page / tweet stream on Twitter]]. from RT if you are enjoying #LaborDay with your family & friends! If you need a snack, try one of our #DollarMenu delights! to eight tweets later.

=== Thurs 6 Sept ===
- compare notes on observations on McDonalds's Twitter stream
- intro to the wiki: GettingStarted

== Tues 11 Sept ===
- HomePageDescriptionExercise: Part 1: Notes for a description. In class on Tuesday, we'll compare notes and move towards paragraphs describing patterns and characterization.
- SomeTechniquesForObserving
- Notes on method: description.

== for Thurs, class time==
- Return to the wiki page you used for the HomePageDescriptionExercise. Use the same headings. Make notes on, and then from those notes, compose a description of a second university home page: http://rice.edu. Be methodical in your observing. Refer to SomeTechniquesForObserving. Refer to Longaker, pp 12 - 14 for terms. And, in this case, take note of patterns of similarity with the MIT home page. Your description should include, as before, one paragraph that describes the rhetorical situation, one or two that describes the page, and a final one that characterizes the page in general.

=== Thurs 13 Sept ===
- Applying description: Groups to look at rhetorical elements in the two university home pages: http://mit.edu, and http://rice.edu

- Read the Stoner and Perkins handout to get a better sense of what method is all about.
- Read Longaker, Chap 3, Argument, pp 44 - 62. For the next couple of weeks, we'll be looking into how enthymemes work in e-media. To start, we'll look at appeals in a full page web ad.
- Start in class and complete for class on Thursday: RhetoricalAppealsExercise - your initials. Identify the rhetorical appeals [[http://www.rosettastone.com/lp/qba/?pc=sefreeship12&cid=se-gg-5paybra&mkwid=s50u2h0mg&pcrid=14771917455&pmt=e&pkw=rosetta%20stone&gclid=CLyM-uv2srICFYk-MgodMXMAkQ Rosetta Stone]], and how those appeals are materially manifested on the page. Some will be obvious, but others might require that you explain how the appeal is manifest or how it works. There are at least 20 - 30 going on here. You might start with the elements and organize your notes by element, or with appeal, and organize your notes by appeal.

=== Thurs 20 Sept ===
- Review of notes for RhetoricalAppealsExercise
- Argument, enthymemes, presentational enthymemes, and caps.
- http://www.mcdonalds.com/us/en/home.html
- http://www.apple.com
- http://www.microsoft.com/en-us/default.aspx


=== Tues 25 Sept ===
- Start PresentationalEnthymemeProject in class
- for Thursday, have descriptions (Part 1) completed so we can work with them in class.

=== Thurs 27 Sept ===
- PresentationalEnthymemeProject, continued
- How to proceed: Review Analysis: from Stoner and Perkins handout of Sept 18: "Four Kinds of Critical Thinking".

=== Tues 2 Oct ===
- News! The BSU banner images ++will be back Monday++ are back, so we can continue (re-start) the PresentationalEnthymemeProject.
- In class, we'll start an analysis of page and banner as presentational enthymemes. Catch up.
- Finish first run at analysis by Thursday, class time.

=== Thurs 4 Oct ===
- We'll review your analyses so far: see what we've seen and where we're bumping into problems
- PresentationalEnthymemeProject has been updated, with restatement of the issue we're looking at, and bringing in a few similar sites.
- Continue analysis over weekend: patterns.

=== Tues 9 Oct ===
- Finishing up PresentationalEnthymemeProject
- Look at part 2b of the project: Patterns. Review the image you've been working with as well as others in the rotation to uncover patterns.
- As part of looking for patterns, review the other banner images to see if/how they suit or vary from what you see in your analyses.
- Get your notes in order, analyses tightened and summarized.
- Present on Thursday

== Questions we will address on Thursday ==
- How does the presentation guide an audience to form an enthymeme? - if they do. There may be images that don't guide successfully. Or there may be something in the pace....
- Can we identify a stylistic move that summarizes the enthymeme and gives it an ideational identity - a characteristic presentation of an enthymeme that we can identify with the BSU site?
- Do secondary claims get in the way of directing the attention towards the stated primary claim?
- Are the warrants justified?


=== Tues 23 Oct ===
Class cancelled for Tuesday. Prof Morgan is ill. (But ENGL 4709: DH //will// meet at 4:00).

- For Thurs 25 Oct, Myers, chaps 1 - 2. Read and take notes on these chapters. Myers is introducing a historical background and rhetorical context for weblogs and wikis. There are some terms to become familiar with - affordances, sphericules, genre, others - so take note of them.

=== Thur 25 Oct ===
- Welcome back. I'll be giving you notes on your work in this class so far next Tuesday.
- Discussion on Myers, chap 1 - 2: weblogs, genres, affordances, sphericules


=== Tues 30 Oct ===
We'll start a new project - a short one - on Tuesday, looking at how bloggers use links - in part to test out Myers's ideas, and in part to see what else we can see.
- Start a new page for your work on this project titled LinksAndLinking - followed by your initials
- Read Myers, chap 3. Take notes as needed.
- Find and link to three or four blogs (Google subjects you're interested in. On the results page, click on More, then on blogs.) I'd suggest looking for personal blogs rather than those kept by corporations or institutions. You might select them from the same or different sphericules: That's up to you. You'll be working with one or two of these for the next couple of weeks, so choose something you can sink your teeth into. Look each of them over before you commit.
- We'll start work with your selected weblogs in class on Tuesday, using HowBloggersUseLinksExercise, part 1
- Start part 1 in class. Description should be complete by class time on Thursday.

=== Thurs 1 Nov ===
- Continue in-class work on How Bloggers Use Links, part 2. Description should be complete
Analysis
- You can draw on my notes in HowBloggersUseLinksExercise, but refer to Myers, chap 3, for more complete explanations.
- Start looking systematically for patterns of use, drawing on Myer's taxonomy as a starting point. Look across time. Look across length of posts. Look across topics ...
- You'll need to gather and check perhaps 40 - 50 incidents to get a good pattern.
- You may need to figure out a way to keep a count of the links: a table, a list ... Use the wiki, or paper if that's more convenient.
- Start developing your generalizations and selecting examples to illustrate it on the wiki.
- Have a look at how Myer's presents his analyses in chap 3. That's a good starting point.
- Myer's taxonomy is a guide, a framework, not a set of pigeon holes. Be open to multiple uses in a single link. Be open to uses and ways of linking that Myers doesn't mention.
- For Tuesday, work up to the section on rhetorical figures and wit.

=== Tues 6 Nov ===
- Review of what you've found so far.
- On wit: GriceOnFlouts
- Extending your analysis to use of wit in links. Presence, patterns.
- You're not yet coming to any conclusions on what your evidence means, although you may have some tentative ideas. Catalog, classify, locate examples, but hold off on drawing interpretations.

=== Thurs 8 Nov ===
- Continue analysis on flouts. Time to work in class. Review of what you've found on wit.
- ++Figures++

== For Tuesday, class time ==
- Complete your description (observation) and analysis (factual statements), and get things ready to present. How do you know when you're ready? When you're able to do this:
- On your work page, create a new heading titled Interpretation. Make a list of 8 - 10 - 12 general observations about //how// the blogger uses links, that draw on the terms of your analysis, and tend to illustrate patterns or anomalies you found. This is a way of starting yourself on interpretation. Link those observations to examples on the blog so you can show us and talk about what you see.

=== Tues 13 Nov ===
- Moving to interpretation: Presenting what you've found, part 1. 5 - 7 minutes to present the results of of what you found, with links to examples.
- Be ready to consider, actively, with input from the rest of the class, what your observations might //mean//: what those observations tell us about blogging, 0r the particular blogger, what the blogger is doing with his or her blog ...
- Grad students and volunteers

=== Thus 15 Nov and Tues 20 ===
- Presenting what you've found, parts 2 and 3.

=== Can't find a blog?===
Try one of these.

- http://www.shirky.com/weblog/
- http://www.rebeccablood.net
- http://threads2.scripting.com/
- http://jilltxt.net/


=== Tues 27 Nov ===
**Update:** 10:00 am: E-Rhet is cancelled for today. Read Myers, chap 6 to prepare for the final project. See you Thursday.

**Note**: Digital Humanities will meet as usual at 4:00.

=== Thurs 29 Nov ===
- For the last few class sessions, we'll focus on how bloggers indicate and connect with audiences in weblogs, using a set of short exercises, and drawing on Myers, chap 6.
- Overview
- How blogging differs from mass communication: big audience - small audience - one way - engaged response
- audience-in-the-text
- For Tuesday, AudienceMarkersExercise1

=== Tues 4 Dec ===
- Review what you've found in AudienceMarkersExercise1
- Assign AudienceMarkersExercise2

=== Thurs 6 Dec ===
- Review what you've found in AudienceMarkersExercise2
- AudienceMarkersExercise3: Interpretation


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