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=====Course Syllabus=====

Course starts 22 Aug 12:30. HS 103. Meets face to face weekly on Tuesdays. Assignments and exercises are required to be posted online at scheduled times.

=== Tue 22 Aug: Start Up===
We'll use the first couple weeks of the course getting set up, developing a method for taking notes, and establishing a pace for exercises.

- Intros
- CourseStatement
- Texts: Longaker and Walker, Shifman
- Schedule yourself to be posting notes before class on Tuesdays, and on Thursdays. I'll review new material on Friday mornings.
- If you have questions on the course statement or the course, post them in the Comments at the bottom of the CourseStatement page.
- Comments on taking notes: Recommend that you keep a notes page for each chapter that you can develop and revise throughout the semester. Eg NotesLongakerChap1MCM Use headings to organize concepts, link or embed examples.

=== Due Fri 25 Aug noon ===
- Register on the wiki and SetUpAWikiNamePageExercise
- Start early in case you run into problems

==== Week of 29 Aug ====
For the first couple of weeks, we'll look at method - and you'll practice method both in class and out - mainly by drafting and working with notes.


=== For Tue 29 Aug ===
- Read Longaker, chap 1. Notes
- Read Longaker, chap 2 from pp 7 - 21: Kairos and Textual Rhetorical Situation. Notes
- You will be working with these concepts in class on Tuesday, so make notes and mark up your text so that you can use it to guide you.

=== Taking Notes ===
**Advice**: Get some practice on taking notes for this class. First, refer to AndByNotesIMean

Then, take notes on these chapters for your use. Go to your wiki name page, get into the edit mode, then create a new wiki page by adding a page title. Call it NotesChap1And2 - followed by your 3 initials. NotesChap1And2MCM, for instance. When you save, the title will be an open link. Click it, and it should go to a text editing space Work with what you're reading in Longaker. Expect to refine these notes on our next meeting. Use headings to organize things. Add examples and cases, and problematic cases. Add links. Embed content images. ... Refer to GettingStarted for formatting and embedding images.

=== In class Tues ===
- problems? wiki markup conventions: heading markup for headings, text markup for text and links. note-taking.
- Longaker chap 1 and 2: The rhetorical situation
- WhatMakesThisRhetorical2016 Start a new page. Start description.
- For Thu, midnight. Complete WhatMakesThisRhetorical2016

==== Week of 5 Sep ====
- Tuesday Class meeting cancelled - Labor Day

**Due ++Thu++ Fri, midnight** (updated 7 Sep 2017). We'll work with these in class on 12 Sep
- Have Longaker, chap 2, at hand.
- Read OverviewOfRhetoricalMessages. The exercise for this week works with critical method and observing. You will have the opportunity to practice critical method in the exercise. I've also added some notes to supplement Longaker's material on TheTexualizedRhetoricalSituation. You should be using these and the Longaker text for the concepts of rhetorical analysis.
- ObservingTheRhetoricalSituationOfATweet
- Don't leave this exercise until the last moment! Take class time Tue and Thu to work on it.

And a note
- This is an exercise in close observing and recording those observations, as a way of coming to understand the elements of the textualized rhetorical situation. Give yourself at least an hour or two of close consideration. There is no virtue in speed and brevity in observing. Keep Longaker, pp 11-17 at hand.

I'll be evaluating your notes
- how closely considered
- how engaged in method
- how neutrally observed
- how complete
- how elements are described, sentence length, description of the image ...

Two examples of the level of detail and engagement: WhatMakesThisRhetoricalWAS or WhatMakesThisRhetoricalJET


=== Week of 12 Sep ===
- In class Tues: ObservingTheRhetoricalSituationOfATweet
- OverviewOfRhetoricalMessages.
- TheTexualizedRhetoricalSituation

**for Tue 19 Sep, 6:00 am**
- Read Chap 3: Argumentation pp 44-80.
- ++ On-line students: There will be an exercise due Tue 19 Sep, 6:00 am. I'll post it to you on Weds or Friday.++
- ** update 16 Sep 2017 ** On-line students: I've set aside the exercise for this week. On Tuesday or Wednesday, I'll post an online version of the exercise we're doing in class for this week.
- Come prepared to observe and take notes on how a web page makes an argument. We'll start this in class.
- Take notes on this chapter: NotesChap3 - your initials. I'll be asking you to supplement notes on this chapter with examples you locate on the web.
- **Compose your notes to supplement the text: add examples, develop the ideas in your own words, ... **
- There is a lot in the chapter that you need to consider: a lot of major and minor terms that address argument as a whole, and presentational enthymemes in particular. We're going to focus on two angles from this chapter: rhetorical appeals, and presentational argument: enthymemes.


==== Week of 19 Sep ====
- NotesOnAnnotatingPisteisOfWebPages
- Exercise: AnalyzingPisteisOnThreeWebPagesExercise

==== Week of 26 Sep ====
- Class meeting cancelled. Prof Morgan ill
- I'll be reviewing your work with AnalyzingPisteisOnThreeWebPagesExercise between Fri and Sunday.

==== Week of 3 Oct ====
- **for 3 Oct:, class time: Review pp 54-70:** Enthymeme and Presentational Enthymemes, Fallacies, Epicheiremes.
- Both online and face to face students: **Three little exercises**: Do these in the appropriate places in your NotesChap3: IntroToPresentationalEnthymemes. The idea is to try things out - no matter how unsure you are - so we can talk about what presentational enthymemes are and how they work in class and revise what you're working on.

In-class 3 Oct
- Review of your work with AnalyzingPisteisOnThreeWebPagesExercise
- Discussion on enthymemes and //presentational enthymemes//. from IntroToPresentationalEnthymemes
- ATheoryOfPresentationalEnthymemes


==== Week of 2 Oct - 10 Oct ====
for Tuesday 10 Oct, class time

- Exercise: PresentationalEnthymemesOnTheBSUHomePage - Part 1
- We'll start work with part 2 of the exercise in class on Tuesday: Validity, Strength, and Fallacies. Longaker pp 62ff

>>{{image url="http://erhetoric.org/Erhetoric/images/Grad%20School%20Prep%20flyer.png" width="376px"}}
GPS2 Flyer, 20 Sep 2017. **Presentational enthymeme**. An example in shared values, again. Capped using the metaphor of a GPS. //Logos// at work in the divided arrow; the ethical argument is capped by the silhouette of the corporate tie.

Consideration of this poster //as a presentational enthymeme// will address the use of the superscript 2 in the title (ethos); the dotted wandering lines with arrows; the tension between the split arrow leading up and over, while the list reads down and to a definite ending point; the HUGE map-marker icons indicating workshop times; the non-parallel wording of the workshop topics.>>



=== Weds 11 Oct ===
- Do Part 2 of PresentationalEnthymemesOnTheBSUHomePage - considering validity and strength. I've added notes the instructions and notes from our class meeting yesterday to the page.
- Due Thu 12 Oct, midnight

==== Week of 10 - 17 Oct ====
=== for Tue 17 Oct ===
- The last exercise wrapped up our first work with argument. We'll move now from the argument of presentational enthymemes to //memes// as a way that argument spreads. For Tuesday: the reading and request for notes in **AnIntroductionToMemes**. Get an early start: This could take 3 - 4 hours.

In class
- Memes. I'll post my notes after class on Tues or early Wednesday.
- MemeKellyanneConwayOnCouch
- [[http://erhetoric.org/memes/doku.php?id=evilkermit | Evil Kermit meme]]


==== For Tues 31 Oct ====
=== Class meeting of 31 Oct cancelled ===

TWO things to work on for 31 Oct

- 1. Read and compile notes on Shifman, chaps 5-7. Start a new page: MemesChaps5to7
- 2. Review your work with CollectingMemesExercise. Add two or three more derivatives to your collection. Pay close attention to making notes concerning //stance//. Start comparing how the stance changes from derivative to derivative. That's where some interesting rhetorical differences lay.
- ++In-class exercise: Developing notes on memetic characteristics ++ Exercise moved to Nov 7.


==== Week of 24 - 31 Oct ====
In class, we’ll review work with CollectingMemesExercise. Online students: I’ll post comments to your work ++late Ties or Weds++ Friday and Saturday.

- CollectingMemesExercise

==== Week of Nov 7 - 14 ====
=== Class meets Nov 7 ===
You'll continue to collect observations on the memes you've gathered, extending those observations to specifically //memetic characteristics//. These notes are going towards your work on a //meme project//. I'll assign the project next Tuesday, 14 Nov.

- You should have added three more derivatives to your collection. Pay close attention to making notes concerning //stance//. Start comparing how the stance changes from derivative to derivative. That's where some interesting rhetorical differences lay.
- Read Shifman, chaps 5-7. Start a new page: MemesChaps5to7 - followed by your initials

In- class
- We'll review chap 5- 7: Memes are not virals. Memes as cultural practice. Memes require literacy.
- Start CollectingMemesExercise, part 2 in class. The focus this week is on those elements that make memes spreadable. Developing notes on //memetic characteristics//: kind of variation, features that spur memetic development, genre.
- In-class one to one meetings on work with the exercise
- Work on CollectingMemesExercise, part 2, finished by class time, Tuesday, 14 Nov

=== also for Nov 14 ===
- Read Shifman, chaps 8 - 10. Start a page named MemesChaps8to10. Notes on Shifman.
- Due class time 14 Nov.

==== Nov 14 ====
- Review of work with CollectingMemesExercise, part 2
- Memes as persuasion
- Assign the Meme Project: WhatMakesAMemeRhetoricallySuccessfulPaper
- First review due 28 Nov, class time.

==== Nov 21: Thanksgiving Break ====
- No class meeting

==== Nov 28 ====
- First review of work with the WhatMakesAMemeRhetoricallySuccessfulPaper, due 28 Nov, class time.


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WhatMakesAMemeRhetoricallySuccessfulPaper

== Getting Started ==
- WhatMakesThisRhetorical2016
- ObservingTheRhetoricalSituationOfATweet
- OverviewOfRhetoricalMessages
- TheTexualizedRhetoricalSituation

- NotesOnLongakerOnStyle
- NotesOnHistoricalLayersOfEnglish

== Argument ==
- NotesOnAnnotatingPisteisOfWebPages
- Exercise: AnalyzingPisteisOnThreeWebPagesExercise
- Some notes on PresentationalEnthymemesOnGoogle
- IntroToPresentationalEnthymemes
- ATheoryOfPresentationalEnthymemes
- PresentationalEnthymemesOnTheBSUHomePage - parts 1 and 2

== Memes ==
- AnIntroductionToMemes
- CollectingMemesExercise, parts 1 and 2
- [[http://erhetoric.org/memes/doku.php?id=characteristics_of_memes | Characteristics of Memes]]
- ShifmansMemeticDimensions
- CollectingMemesJET
- CollectingMemesCCB

==A definition of rhetoric==
A modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

== Elements of the rhetorical situation in detail ==
- immediate occasion
- exigence
- issue
- types of discourse that can be used to address the situation
- judicial - to make judgements on the past
- deliberative - to consider for the future
- epideictic - to praise or blame, celebrate, in the present
- forum and genre in that forum
- historical and cultural context in which the immediate occasion exists
- presuppositions are part of this cultural context that are (more or less) shared by rhetor and listener

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