Chapter Three Notes


Argument is persuasion's engine.
- Direct argument: gives reasons and draws conclusions
- Indirect argument: set of ideas or images used in an effort to persuade an audience to come to a
certain conclusion (inferences).
Pisteis: Aristotle's three-part classification are the three main modes of proof or appeal. These insure
a trust, faith or belief in something. They are derived from the speaker, speech and audience.
Artistic pisteis - ethos, logos and pathos. Created largely through talent and audience interaction.
Inartistic pisteis - forms of evidence that are collected and used later.
- Ethos: Apparent character of the speaker. Should inspire trust (or the opposite). Components
reputation, credentials, knowledge of subject, intelligence, fair-mindedness, honesty, goodwill,
and general moral quality.
- Pathos: Emotion of the audience. Feeling or mood that entices the audience to action. Anger, love,
fear, etc.
- Logos: Reason or evidence given in support of a conclusion.
These interact with each other

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