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======Chapters 1 & 2 Notes======

====Chapter 1====
- **Rhetoric:** the study and practice of persuasion (using objects, voices, gestures, etc); moving you to change values
- "...our technologies would never exist without sharing, communicating, and building upon other people's discoveries."
- Rhetoric is a part of human communication and interaction is essentially everywhere, so we should learn how it works and the different ways it can be used
- The social part of human existence requires persuasion: we have to influence others without destruction or violence; if we can interact without physically hurting each other, we can accomplish more than the other species on Earth
++- I know a few politicians who could stand to learn this++
- **Rhetorical Analysis:** the study of persuasion and the study how something or someone persuades others to listen, follow or buy
- We analyze this to be better judges and/or advocates, or better people in general
- First step is the hardest - it requires judging the effectiveness of the rhetor, and rhetorical analysis can be used to say other things after wards, either to judge, analyze, or argue
- It WILL NOT immediately answer the questions that tend to be ask
- IN SHORT: Rhetorical analysis helps us to understand how to analyze the questions/problems/scenarios and then pose questions/arguments to others without sparking a firestorm debate

**Thoughts:**
- This chapter seems to push that rhetoric is essentially the subtext, and we need to be relatively objective in order to pick up on any persuasions or arguments
- Analyzing rhetoric isn't meant to give immediate answers; the analyzers or the readers have to suss out any and every possible meaning to see which one applies best to the situation.
- The authors mention "practical" quite a bit; "practical advice," "practical instruction," etc. It seems that they want to convince me (and other readers) that this is a skill that will certainly help in several situations, and not just in one topic of discussion or in one scenario. By using the speech from President Obama at the beginning, they're connecting it to recent occurances, but they also mention how they mention a letter from Martin Luther King Jr. and an advertisement by Volkswagen. This shows that there's certainly more than one time period and more than one type of document or subject that we can apply rhetorical analysis to.

====Chapter 2====
- Right off the bat, the authors mention the different reactions that you can get when you submit something to different audiences, or even the same audience but in a different setting - could be considered a warning of sorts to not only be wary who your audience is, but the context in which your message or rhetor is used??
- Mentions that both classical and modern, or old and newer techniques, could be applied to a situation, and that both ways "provide some useful coneptual frameworks for thinking" (pg 8).
- USEFUL TERMS:
- __Rhetor__: originally meant "speaker" or "orator" in Ancient Greek, eventually broadened it's meanings
- book mentions the //rhetor// as the practitioner of rhetoric, the person who uses any symbolic means to communicate with persuasive intent
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