Audience Markers in Weblogs

refer to Myers, chap 6: Audience.

Start a new page on your own wikiname page: AudienceMarkersInWeblogsExercise - followed by your name.

As with AudienceMarkersExercise, make some notes towards an analysis on each under the headings that Myers uses in chap 6:

These four markers are easiest to spot initially
Occurrences of this are visible in the text as dramatizing one half or a complete interaction
These markers are a little more difficult to spot
These seem to be pretty common
This can appear in register (the kind of language used) as well as in underlying expectations.
With this exercise, you're looking first for occurrences - the use of markers overall - and then for patterning: some regularities in the use of markers or the use of a particular market. These may be
Keep this in mind as you work: Myers suggests that audience markers are used to make readers feel like they are being addressed directly, spoken to, included in a group, or involved in the blog or project. There may be other uses. There probably are other uses. There is certainly other things to say about how bloggers include and address audiences.

First, you want to get an overall sense of how the blogger is using audience markers, so map the territory. Try reorganizing the occurrences you find into groups (use of pronouns, references to audience, etc) so you can better see the patterns and variations. Or try highlighting them. Or perhaps catalogue the markers you identify.

Once you have a map defined, write a couple of paragraphs interpreting the use of the patterns overall.

Then focus on the use of one type of marker that seems to be prevalent or interesting: flouts, for instance. Or interesting ways that the blogger uses expectations and knowledge. For this, alternate examples with interpretive comments, until a pattern starts to become visible.

Again, once you identify some regularities, draft a couple of paragraphs interpreting what you've discovered.

Focus on blogs rather than the comments, code the blog posts for the more obvious indications first, then for implicature and politeness. The latter two may be pretty common, so locate what seem to be examples typical of the particular blog you're looking at.

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